About the Project
CoachFryer is a personal brand and coaching platform led by Brian Fryer, helping network marketers build their businesses online. The client provided a fully designed XD layout and needed a website that would bring the design to life — while remaining flexible and scalable for regular content updates and lead generation.
The Challenge
The website needed to:
- Reflect the personal brand’s energy, trust, and professionalism
- Translate a pixel-perfect XD design into a fast, responsive WordPress site
- Provide full editing access for all pages and dynamic sections
- Integrate lead magnets, contact forms, and learning pathways
Our Approach
We developed a robust, SEO-friendly WordPress site from scratch using the provided XD files and added backend flexibility using ACF (Advanced Custom Fields).
- XD to WordPress Theme Development
- Converted the design to a fully custom theme
- Maintained responsiveness across devices
- Focused on visual storytelling and strong CTA placement
- Advanced ACF-Powered Backend
- Implemented ACF for all text, images, and repeatable content blocks
- Allowed the client to manage content without touching code
- Set up reusable flexible content layouts for course pages, landing pages, and more
- Dynamic Content & Pages
- Built dynamic sections for testimonials, blog posts, speaking events, and coaching services
- Enabled easy updates via WordPress admin
- Integrated video, lead capture, and popup support
- Performance & SEO Optimization
- Optimized theme code for fast load times
- Structured page layouts for SEO best practices
- Added schema markup and mobile-first design
Key Features Delivered
- Custom WordPress theme based on XD design
- ACF-powered flexible backend
- Editable hero sections, testimonials, blog posts, programs, and opt-in forms
- Mobile-first, SEO-optimized layout
- Personalized brand feel across all touchpoints
The Final Result
Coach Fryer now runs on a powerful and scalable WordPress site that reflects his brand while enabling quick updates and streamlined lead capture. The dynamic backend allows for long-term usability and easy scaling as his coaching business grows.
Client Feedback: “The site feels exactly like me. Easy to update, fast to load, and ready to grow with my business. Couldn’t ask for more.”
Services Used
- XD to WordPress Theme Development
- ACF Integration for Editable Sections
- Custom Page & Content Blocks
- SEO & Performance Optimization
