About the Project
XCMG is one of the world’s largest construction machinery brands. For their Australia division, the client provided a detailed XD design and required a robust, high-performing website to present their product catalog, technical specs, and brand authority to the Australian market.
The Challenge
The client needed a website that:
- Brought complex XD design files to life with pixel-perfect accuracy
- Included a dynamic, categorized product system with detailed specifications
- Was easy to manage by the internal marketing team
- Reflected the global scale and professionalism of the XCMG brand
Our Approach
We developed a fully custom WordPress website that balanced technical accuracy with usability and performance.
- Custom WordPress Theme from XD Design
- Converted XD files into a clean, scalable custom theme
- Ensured responsiveness across desktop, tablet, and mobile
- Matched the premium design style associated with XCMG’s global branding
- Dynamic Product System
- Built a categorized product listing system (Excavators, Loaders, Rollers, etc.)
- Each product includes a gallery, feature list, technical specifications, and PDF downloads
- Easy-to-update backend using ACF and custom post types
- Editable Pages & Admin Panel
- All content areas editable via WordPress dashboard
- Integrated contact forms and inquiry buttons tied to specific products
- SEO-ready structure and speed optimization for enterprise traffic
Key Features Delivered
- Fully custom WordPress theme built from XD design
- Product category and specification system
- Custom post types for machinery management
- Mobile-optimized layout and responsive UI
- Downloadable technical data & inquiry features
The Final Result
XCMG Australia now operates a premium, enterprise-grade website that showcases its broad product line while remaining easy to update and scale. The site is visually aligned with the brand’s global image and is designed for lead generation and technical transparency.
Client Feedback: “The attention to detail and flexibility of the backend exceeded our expectations. This is exactly what we needed to represent our brand in Australia.”
Services Used
- XD to WordPress Custom Theme Development
- Product System Development (Specs, Categories, Gallery)
- ACF & CPT Integration
- Responsive & SEO-Ready Development
